Small Business: Running and Marketing a Niche Business
"Niche" is the name of the game! For December, we spoke with small business owner Noel Michael, CEO of Bello Boopie, Inc., who shared his insights on owning a niche business. Bello Boopie's humble beginnings began in 1970 with the establishment of Things Very Special, an appointment-only, home-based business. When the business changed ownership in 2015, Things Very Special went under a major transformation.