Jacksonville Public Library is actively seeking a Manager for Marketing. This position reports to the Assistant Director for Marketing and Communications and is responsible for assisting in the planning, coordination, and implementation of the Public Library’s outward-facing marketing, communications, and public relations activities. The Manager for Marketing is responsible for supervising assigned staff, coordinating workflow, implementing marketing and communications plans, and managing day-to-day public relations activities. They provide leadership, supervision, training, and guidance to marketing staff, ensuring that communications projects are impactful and aligned with the Library’s mission.
Examples of Work
- Develops, coordinates, and implements marketing and communications plans for Library programs, services, events, initiatives, and promotional campaigns.
- Schedules, assigns, monitors, reviews, and evaluates the work of assigned marketing staff.
- Leads the day-to-day coordination of the Library’s outward-facing marketing and public relations activities, including workflow, priorities, timelines, and deliverables.
- Identifies, develops, and implements public relations opportunities that increase awareness of Library services, programs, events, and initiatives.
- Develops and maintains effective working relationships with media representatives and coordinates proactive media outreach on behalf of the Library.
- Responds to media inquiries and coordinates timely, accurate responses regarding Library operations, programs, services, policies, and initiatives.
- Researches, prepares, writes, and edits news releases, media advisories, promotional copy, newsletters, social media content, blog articles, flyers, brochures, correspondence, and other print and digital communications materials.
- Reviews and refines communications collateral to ensure quality, consistency, clarity, and alignment with Library messaging, brand standards, and campaign objectives.
- Monitors, evaluates, and provides results of marketing, communications, and public relations activities using campaign data, audience response, media coverage, and other relevant measures to support recommendations and continuous improvement.
- Represents the Marketing and Communications Division on major event committees, project teams, and cross-department planning groups.
- Provides marketing and communications guidance to Library staff regarding promotional strategies, messaging, communications plans, and best practices.
- Uses data such as customer feedback, social media statistics, email marketing metrics, demographic information, community data, and campaign results to evaluate effectiveness and recommend improvements.
- Actively seek opportunities to increase public use of library programs and resources, enhancing visibility and impact.
- Support the overall mission of the library by providing customer service in a manner that creates a positive customer experience.
- Work with diverse populations to provide services in a non-judgmental and non-discriminatory manner
- Communicate clear direction, manage for results, and lead organizational change
- Assign responsibility, take corrective action, demonstrate leadership in evaluating, developing, and motivating employees
- Perform related work as required.
Open Requirements/Supplemental Information
- A bachelor’s degree from an accredited institution.
- A minimum of four (4) years of professional experience in media relations, communications, journalism, advertising, marketing, or related field.
- Two years of supervisory experience is preferred.
- Bachelors’ degree from an accredited institution in communications, marketing, or public relations is preferred.
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Preferred Attributes:
- Strategic Communication & Marketing Planning: Ability to develop, implement, and evaluate marketing and communication plans that align with organizational goals. This includes understanding audience segmentation, messaging, and brand positioning.
- Leadership & Staff Supervision: Skill in supervising, coaching, and developing team members.This competency includes delegating work effectively, providing constructive feedback, and fostering a collaborative, high-performing team environment.
- Project & Workflow Management: Competence in organizing, coordinating, and overseeing multiple projects simultaneously. Includes managing timelines, prioritizing tasks, ensuring quality control, and keeping communication projects on track.
- Community Engagement: Strength in managing day-to-day PR activities, nurturing media relationships, crafting clear and compelling public messages, and ensuring all outward-facing communications reflect the mission and values of the Library.
Click here to learn more about the position and to apply!
